|Tim Kelly and Leah Stauffer - Creators of the Art of Exotic Dancing for Everyday Women®|
|TIM KELLY AND LEAH STAUFFER
Creators – The Art of Exotic Dancing for Everyday Women®
Partners – Philadelphia Films
With an eye to the future and a keen focus on the many opportunities that continue to arise from The Art of Exotic Dancing for Everyday Women® (AOED), creators Kelly and Stauffer are involved in all aspects of the day-to-day management of the business. Together, they offer a blend of entrepreneurial spirit, creativity, business acumen and practical experience.
Leah Stauffer’s myriad responsibilities have required her to be an author, film producer, director, business manager, teacher and spokesperson. Leah’s resume reflects many awards and accomplishments. In 1997, she co-produced her first independent feature film in San Francisco, titled “Dumbarton Bridge” which received an award at the Santa Barbara Film Festival, and won top honors at the Rhode Island Film Festival. In addition to working as an independent producer developing several writing projects in 1997, Leah opened The Learning Studio in suburban Philadelphia – an adult learning facility offering over 500 classes covering subjects as diverse as cooking to computers to language to exotic dancing.
In June 1998, Leah joined forces with Timothy Kelly and together they founded PHILADELPHIA FILMS to create, produce and distribute instructional videos (VHS and DVD) for release to home video markets and cable TV, both domestically and internationally. Tim and Leah quickly realized the overwhelming commercial success of the sell out AOED class and began working on a script based on the experience of the students and the class. Philadelphia Film’s biggest project to date is what has become the first in a multi-title series, “The Art of Exotic Dancing for Everyday Women® Core Moves.” Over 100,000 units have been sold and dozens of new orders come in daily.
Philadelphia Films has released the second in The Art of Exotic Dancing for Everyday Women® series, “Develop Your Routine” and the third in the series “Setting the Mood” in early 2004. Philadelphia Films is a self-distributor and all three videos sell briskly through a variety of distribution outlets including Amazon.com.
The success of the original video and the call for classes nationwide and in the United Kingdom, spurred publishers to seek out Leah to author a “how-to” book. In May, 2003, Carlton Publishing and Andrews McMeel Distributors released “The Art of Exotic Dancing for Everyday Women®” in the United States and in the United Kingdom under the title, “Wild Workouts.”
Leah continues to teach several of the AOED classes and has developed a three-day instructor workshop to expand the class offerings. With Tim, she is continuing to spearhead launch of AOED’s StripFit™ series of videos and The Learning Studio brand.
The distinctive style of the AOED video series
is due to Tim’s work as the executive producer, director and editor.
Branding of AOED and the numerous marketing materials required to support
this sales-intensive endeavor also falls under Tim’s creative responsibilities.